A Global Company Recognizes That People in Canada Shop Less

A global company recognizes that people in Canada shop less frequently, buy larger sized containers of grocery product, and drive to and from the store. In another country, people tend to shop daily and walk to and from the stores. What is most likely to occur in order to address the needs of the other country?

A) straight extension
B) product adaptation
C) promotion adaptation
D) dual adaptation

Correct Answer:

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