Jamal Developed a Mouthwash Using Only Natural Ingredients, and He

Jamal developed a mouthwash using only natural ingredients, and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a toothbrush using bamboo and natural components. Jamal is considering a ________, giving the toothbrush the same brand name as the mouthwash in order to create greater brand awareness.

A) co-brand
B) brand extension
C) premium brand
D) joint brand
E) natural brand

Correct Answer:

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