In Developing Marketing Strategies, Why Is Price Often the Most

In developing marketing strategies, why is price often the most challenging of the four Ps to manage?

A) most managers feel it is the least important element of the marketing mix
B) it is the least understood element of the marketing mix
C) it has to be based on the promotion budget for the product
D) it is difficult to calculate markups for products
E) managers don't understand the relationship between benefits and costs

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free