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Using the BCG Portfolio Analysis, a "Dog" Should Be Phased

Question 35

Multiple Choice

Using the BCG portfolio analysis, a "dog" should be phased out unless


A) its marketing manager is a champion of the product.
B) additional resources could increase its relative market share slightly.
C) it complements or boosts the sales of another product.
D) the market has a small chance of rebounding.
E) None of the choices is correct. Dogs should be phased out.

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