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Bethany Is Concerned That One of the Potential Market Segments

Question 122

Multiple Choice

Bethany is concerned that one of the potential market segments she has identified for her dog grooming service is too small and has too little income to have sufficient buying power. Bethany is concerned with whether the segment is


A) substantial.
B) responsive.
C) profitable.
D) reachable.
E) identifiable.

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