After Assessing the Market Growth Potential in Canada for His

After assessing the market growth potential in Canada for his company's biking gear, Owen wanted to evaluate market competitiveness. To do this, Owen would consider

A) mass marketing of distribution potential and logistical support.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors, entry barriers, and product substitutes.
E) profitability and customer buying behavior.

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