Carrie's Tennis Camps Initially Identified Active Retirees Living in the Retirement

Carrie's Tennis Camps initially identified active retirees living in the retirement community nearby as one of its target markets. Carrie then tailored service and marketing messages to the interests and schedules of that audience. The company initially used ________ segmentation and then used ________ segmentation.

A) micromarketing; loyalty
B) lifestyle; macromarketing
C) geodemographic; lifestyle
D) geographic; loyalty
E) behavioral; geodemographic

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free