Multiple Choice
Shannon is considering using psychographics to segment the market for her small travel agency. This approach to segmentation offers her an advantage because
A) it is based on underlying motivations of target customers.
B) it is easier to use than demographics.
C) the travel business doesn't respond well to other approaches to segmentation.
D) psychographics is the preferred method for service businesses.
E) psychographic segmentation is the least expensive method.
Correct Answer:
Verified
Correct Answer:
Verified
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