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The Advantage of a Salesperson Using E-Mail to Communicate with a Buyer

Question 51

Multiple Choice

The advantage of a salesperson using e-mail to communicate with a buyer is that:


A) ​e-mails are more personal than telephone calls or office visits.
B) mass communications can be sent out to all customers and prospects.
C) ​buyers are obligated to respond, otherwise their e-mail accounts are blocked.
D) ​there is no scope for misunderstandings between a buyer and seller.
E) ​e-mails are the only way for a buyer and seller to have immediate contact with each other.

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