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Why Would Mentioning a Sensitive Issue, Such as Divorce or Infidelity

Question 109

Multiple Choice

Why would mentioning a sensitive issue, such as divorce or infidelity, in a survey question influence how respondents answer later questions?


A) Questions about sensitive issues are double-barreled.
B) The respondents may think about the sensitive issue when answering later questions.
C) Sensitive questions make the questionnaire confusing and difficult to fill out.
D) Sensitive questions spoil the representativeness of the researcher's sample.

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