MoveOnOrg Was One of the First Groups to Successfully Organize

MoveOn.org was one of the first groups to successfully organize a large number of people around issues like partisan bickering and the power of corporate lobbies in Washington. This was, in large part, because it used innovative technology to locate, recruit, and organize supporters. This is exactly what ________ theory would predict.

A) mass society
B) relative deprivation
C) emergent social movement
D) resource mobilization

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