Multiple Choice
Which of the following is NOT a way that a marketer can increase the net value of the service?
A) Increasing the amount of time involved in service purchase, delivery and consumption
B) Reducing any unwanted physical effort the customers may make to obtain the service
C) Minimising unpleasant sensory experiences
D) Minimising unwanted mental or psychological effort
E) Reducing the amount of time involved in service purchase, delivery and consumption
Correct Answer:
Verified
Correct Answer:
Verified
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