A Marketer Choosing the Level at Which to Anchor a Brand's

A marketer choosing the level at which to anchor a brand's points of difference would usually not choose brand attributes because they are relatively easy for competitors to copy and ____________.

A) positioning needs to draw in competitors
B) anchoring at the level of values is easier
C) the buyer is more interested in benefits
D) the buyer is more interested in features
E) the buyer is more interested in price

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