Effective Segmentation Involves

Effective segmentation involves:

A) grouping buyers so there is as much dissimilarity within the segment as there is between segments
B) grouping buyers so there is as much similarity within the segment as there is between segments
C) grouping buyers so there is similarity between segments but dissimilarity within segments
D) grouping buyers so there is dissimilarity between segments but similarity within segments
E) none of the above

Correct Answer:

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