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A __________ Is a Group of Buyers Who Share Common

Question 46

Multiple Choice

A __________ is a group of buyers who share common characteristics, needs, reasons to purchase, __________ and __________.


A) target market; income levels; age
B) market segment; purchasing behaviour; consumption patterns
C) target market; consumption behaviours; geographic area
D) market segment; physical features; education levels
E) potential market; hobbies; religious beliefs

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