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Gemini Inc

Question 57

Multiple Choice

Gemini Inc. decided to decrease its product prices to respond to its competitors. To achieve this, the company needed to lower its costs so as to maintain profitability. The managers at Gemini, however, have been buying expensive raw materials and hiring many employees. Which of the following is most likely to be happening in Gemini?


A) Synergy
B) Customer inertia
C) Strategic dissonance
D) Competitive inertia
E) Job deskilling

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