Creativity Was Needed to Improve Efficiency Without Raising Costs at an Automobile

Creativity was needed to improve efficiency without raising costs at an automobile maker. Over the last few years, the company has successfully implemented a creative engineering program that allows its plants to produce more than one type of car from the same assembly line. This successful change to a flexible manufacturing system is an example of ____.

A) corporate entropy
B) organizational innovation
C) assembly networking
D) organizational networking
E) reverse engineering

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