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B2B Markets Differ from B2C Markets Because

Question 16

Multiple Choice

B2B markets differ from B2C markets because:


A) salespeople personally call on business customers to a far greater extent than they do consumers.
B) many more products are sold in B2C markets than B2B.
C) business products are often much less complex than consumer products.
D) B2C transactions occur prior to B2B transactions.
E) there are fewer B2B transactions resulting in smaller dollar amounts.

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