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    Principles of Marketing Study Set 8
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    Exam 2: Strategic Planning
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    Universities Who Allow Their Logos to Be Placed on T-Shirts
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Universities Who Allow Their Logos to Be Placed on T-Shirts

Question 8

Question 8

Multiple Choice

Universities who allow their logos to be placed on t-shirts and other goods by third parties are engaging in _____.


A) exporting
B) licensing
C) franchising
D) contract manufacturing
E) direct investment

Correct Answer:

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