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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 15: Innovations: Adoption, Resistance, and Diffusion
  5. Question
    Identify a Characteristic of Innovators
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Identify a Characteristic of Innovators

Question 7

Question 7

Multiple Choice

Identify a characteristic of innovators.


A) They have little social influence.
B) They tend to be opinion leaders.
C) They tend to be followers.
D) They are highly collective in thought.
E) They are risk averse.

Correct Answer:

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