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Kimberly Wants to Buy a Digital Camera

Question 78

Multiple Choice

Kimberly wants to buy a digital camera. She compares cameras of different brands by their picture quality, level of optical zoom, and the availability of lenses, respectively. In this scenario, Kimberly is:


A) influenced by confirmation bias.
B) involved in experiential search.
C) buying experience goods.
D) searching by attribute.
E) involved in internal search.

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