Which of the Following Statements Is True of Comparative Messages

Which of the following statements is true of comparative messages?

A) Negatively framed comparative messages are more effective for promotion-focused consumers than positively framed comparative messages.
B) Comparative messages are useful in changing a consumer's negative first impression of a brand or company.
C) The most common type of comparative messages is the direct comparative message.
D) Comparative messages show how much better the offering is than a competitor's offering.
E) When motivation, ability, and opportunity is high, consumers are more likely to confuse the advertised brand with its competition.

Correct Answer:

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