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Pizza House,a Leading Italian Restaurant,recently Opened a New Restaurant in New

Question 66

Multiple Choice

Pizza House,a leading Italian restaurant,recently opened a new restaurant in New York called Papa James.The property is locally owned,but Pizza House operates the restaurant with its world-renowned culinary expertise.Pizza House has used the ________ method of entering the foreign market.


A) contract manufacturing
B) management contracting
C) licensing
D) joint ownership
E) direct investment

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