John Newton Works as a Junior Marketing Executive at Frontloop

John Newton works as a junior marketing executive at Frontloop Corporation.Frontloop Corporation manufactures guitars and other stringed instruments.It has designed a new guitar,the Loneway,customized for the folk music genre.It plans to attract both folk artists and listeners through its advertising campaigns.John Newton works under Mark Vandelay,who is the the head of marketing communications.Mr.Vandelay has decided to exclusively use mass-media marketing techniques to advertise the Loneway guitars,especially television advertising.If John Newton wanted to convince Mr.Vandelay to adopt the digital media instead of television advertising,what arguments can he use?

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