In Da Houz Is a Bar Which Mostly Plays Trance

In Da Houz is a bar which mostly plays trance music,and has a dedicated day every week for local bands to perform.In Da Houz tries to build strong customer relations and patronage by gathering feedback from customers and asking the customers to provide their mobile numbers.Knowing the target customers,In Da Houz sends text messages to potential customers,telling them about happy hours,introducing a new drink,bands that are playing that week,dedicated genre nights,and other activities at the bar.Which of the following promotion mix tools does In Da Houz employ to reach target customers?

A) public relations
B) personal selling
C) direct marketing
D) crowdcasting
E) retailing

Correct Answer:

Verified

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