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You Work for an Advertising Agency That Has Just Assumed

Question 24

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You work for an advertising agency that has just assumed an account to market the latest technology (e.g.,a new tablet or smartphone).Your goal,of course,is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product.How would you tailor your advertisements to fit people's attitude-types?

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First,you have to consider the basis of ...

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