According to Your Textbook, Research Has Shown That

According to your textbook, research has shown that

A) speakers with low initial credibility do not need to use as much evidence as speakers with high initial credibility.
B) the credibility of a speaker is determined above all by how the audience perceives the speaker's intelligence and prestige.
C) speakers can enhance their credibility by delivering their speeches fluently and expressively.
D) personal appearance is the most important factor in determining a speaker's derived credibility.
E) a speaker can begin with low terminal credibility and develop high initial credibility as the speech proceeds.

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