Cognitive Interviews Are

Cognitive interviews are

A) interviews that ask respondents to freely think about any topic that comes to mind. This interview method is very qualitative and builds on the ideas of grounded theory.
B) a social psychological interview technique that probes into the deepest cognitive processes of the individual mind.
C) a technique used to learn about how respondents answer a questionnaire. It allows researchers to make final changes to a questionnaire, while respondents "think out loud" while they answer a questionnaire.
D) a technique, used by mostly journalists, where the interviewer leads the respondent to more sensationalized responses.

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