SCENARIO 12-9
Many Companies Use Well-Known Celebrities as Spokespersons in Their

SCENARIO 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements.A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent.Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson.The gender of the spokesperson and whether or not the viewer could identify the product was recorded.The numbers in each category are given below. $$\begin{array} { r | | c c } & \text { Male Celebrity } & \text { Female Celebrity } \\\hline \hline \text { Identified product } & 41 & 61 \\\text { Could not identify } & 109 & 89\end{array}$$
-Referring to Scenario 12-9, which test would be used to properly analyze the data in this experiment?

A) $\chi$ 2 test for independence
B) $\chi$ 2 test for differences among more than two proportions
C) Wilcoxon rank sum test for independent populations
D) Kruskal-Wallis rank test

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free