Solved

DB Computers Manufactures and Markets Personal Computers

Question 7

Multiple Choice

DB Computers manufactures and markets personal computers.The company sells its products in more than thirty countries.The company has centralized the production of its CPUs.The CPUs are shipped from the central location to assembly units in various countries and personalized products are made at these units by procuring materials locally.With this strategy the company produces customized products for local markets at a low cost.This is an example of a(n) ________ strategy.


A) integrated marketing
B) transnational
C) global
D) franchising
E) multidomestic

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions