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The Probability That a New Advertising Campaign Will Increase Sales

Question 64

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, what is the probability that the cost is not kept within budget or the campaign will not increase sales?


A) 0.68
B) 0.32
C) 0.12
D) 0.88

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