One Problem in the Interstate Trucking Industry Is the Number

One problem in the interstate trucking industry is the number of trucks that return after making a delivery with an empty truck. There is a website where independent interstate truckers can look for loads that they can carry with them on their return trip. Because the trucks would be returning empty (and inefficiently) , truckers, who use this website to get business that they would not have had without it, give a reduced shipping rate. This reduced rate is an example of:

A) cost-plus pricing.
B) target pricing.
C) yield management pricing.
D) penetration pricing.

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free