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Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Question 205

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Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks offering telephone or Internet banking would be example of:


A) major service innovations
B) style changes
C) process-line extensions
D) service-line extensions

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