A Pull Strategy Refers to

A pull strategy refers to

A) directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product.
B) directing the promotional mix toward channel members to gain their cooperation in ordering and stocking its product.
C) when a manufacturer advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns.
D) when a manufacturer forces a retailer to promote its product by placing national brand ads in local newspapers.

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