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    Exam 19: Pulling It All Together: the Strategic Marketing Process
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    A Matrix Organization
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A Matrix Organization

Question 90

Question 90

Multiple Choice

A matrix organization:


A) combines a geographical structure with a market-based structure.
B) combines a market-based structure with product groupings.
C) turns a horizontal organizational structure into a vertical one.
D) combines a product line structure with a geographical structure.

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