Multiple Choice
Recently, Kellogg's introduced Mickey's Magix cereal. It was designed to get children who currently don't eat cereal to eat cereal for breakfast. When milk is added to the cereal, it turns a pastel blue. The cereal itself is very similar to General Mills' Lucky
Charms but with the addition of food colouring. Kellogg's new (for it) product targeted at a new segment (children who don't eat cereal) is an example of:
A) market development
B) market penetration
C) diversification
D) product penetration
Correct Answer:
Verified
Correct Answer:
Verified
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