Xbox Video Game Consoles Were Developed Through a Joint Venture

Xbox video game consoles were developed through a joint venture between Microsoft and the WWF (World Wrestling Federation) . Plans were made to rush the product to market to counter new Playstation and Nintendo consoles that were also being released about the same time. Complaints about the video game began immediately after its introduction. These complaints ranged from missing parts to incorrect programming.
In which phase of the strategic marketing process did the Xbox strategy fail?

A) the strategic development phase
B) the implementation phase
C) the control phase
D) the goal-setting phase

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