What Are the Three Steps Involved in the PLANNING Phase

What are the three steps involved in the PLANNING phase of the strategic marketing process?

A) planning; implementation; and control
B) identify industry trends; analyze competitors; assess own company; and research customer
C) set market and product goals; select target markets; find points of difference; and position the product
D) situation (SWOT) analysis; market-product focus and goal setting; and marketing program development

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