Assume McDonald's Is Engaging in a Market Development Strategy

Assume McDonald's is engaging in a market development strategy. Which of the following actions best illustrates a market development strategy?

A) running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchase
B) adding a line of new deli sandwiches to the menu of existing McDonald's stores
C) opening the first McDonald's in China
D) developing a line of McDonald's toys to be sold through Toys R Us stores

Correct Answer:

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