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Brands Must Be Cognizant of What Rumours Are Being Shared

Question 19

Multiple Choice

Brands must be cognizant of what rumours are being shared on social media. For example, rumours that McDonald's hamburgers contained horsemeat is an example of:


A) negative viral marketing.
B) consumer ethnocentrism.
C) a lack of back translation.
D) cultural insensitivity.

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