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    Marketing Study Set 17
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    Exam 5: Consumer Behaviour
  5. Question
    L'Oreal's Former Advertising Theme, "Because You're Worth It" Relied on Which
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L'Oreal's Former Advertising Theme, "Because You're Worth It" Relied on Which

Question 5

Question 5

Multiple Choice

L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?


A) learning
B) antecedent states
C) perception
D) motivation

Correct Answer:

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