Within the Buying Centre, Influencers Are People Who

Within the buying centre, influencers are people who:

A) have the formal authority and responsibility to select the supplier and negotiate the terms of the contract.
B) affect the buying decision usually by helping define the specifications for what is bought.
C) have the formal or informal power to select or approve the supplier that receives the contract.
D) control the flow of information in the buying centre.

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