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Although There Are Many Factors Contributing to the Success of Major

Question 167

Multiple Choice

Although there are many factors contributing to the success of major global marketers, a common theme seems to be that they:


A) first succeeded in intense domestic competition.
B) employed a multi-cultural or multi-national staff.
C) specialized in services rather than consumer goods.
D) first became involved with a formalized trade organization (such as the EU, NAFTA, etc.) .

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