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At a Hallmark Store You Can Find Several Different Product

Question 6

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards. This is an example of:


A) differentiation positioning.
B) head-to-head positioning.
C) cognitive positioning.
D) lateral positioning.

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