When Evaluating Entry into the Large Boston Market, Seattle-Based Starbucks

When evaluating entry into the large Boston market, Seattle-based Starbucks Coffee Company found that Coffee Connection, a well-established local chain, already occupied many prime locations. Starbucks entered the market anyway because it based its decision on:

A) the nature of good, a customer characteristic variable.
B) population density, a geographic variable.
C) number of employees, a geographic variable.
D) the NAICS code, a demographic variable.

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