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At a Hallmark Store You Can Find Several Different Product

Question 199

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At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to Different target markets. The Mahogany line is designed to appeal to African-Americans. This is an example of ________segmentation.


A) geographic
B) lifestyle
C) demographi c
D) regional

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