Between Two and Three Percent of the Population Have Some

Between two and three percent of the population have some degree of allergic reaction, usually mild, to preservatives used in salad bars. Restaurants might consider people with these "allergies" as a separate segment. So these restaurants will need to have
Their regular salad bar plus a special salad bar for the allergies segment. This multiple product and multiple market segment strategy would have the greatest difficulty
Meeting which of the following criteria used to form market segments?

A) different needs of buyers among different segments
B) similarity of needs of potential buyers within a segment
C) instrumentality of sufficient marketing objectives to ignore that segment
D) potential for increased profit and ROI

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free