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A Perfume Company Plans on Using Its Products as Promotional

Question 125

Multiple Choice

A perfume company plans on using its products as promotional tools. Which of the following strategies might they employ to reach this goal?


A) write a press release describing the process of making the perfumes
B) give away free perfume samples
C) hire salespeople knowledgeable in the field
D) air a television commercial with a celebrity endorsement

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