The Interactions Through Which a Customer Comes to Know a Company

The interactions through which a customer comes to know a company or brand and understand its values come in a variety of modes. Whether it is advertising, personal experience with employees, telephone interactions, online interactions or virtual brand experiences, each interaction has the potential to shape the consumer's relationship with the company or brand. These interactions are sometimes known as:

A) touch points.
B) brand experiences.
C) personal encounters.
D) personal interactions.
E) none of the above

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