During the Market Strategy Development Stage of the New Product

During the market strategy development stage of the new product development process, the marketing department prepares a marketing strategy statement. Which of the following elements would NOT normally be included in the statement?

A) the planned sales, profit and market share goals for the first few years after launch
B) a description of the target market
C) an outline of the promotional activity required for product launch
D) the planned value proposition
E) the planned price, distribution and marketing budget for the first year

Correct Answer:

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